Glossary
- Discounting
- Selling below the list price, usually to win or keep a deal.
- List price
- The published price before any discount.
- Packaging
- How features are grouped into editions, tiers and add-ons.
- Price fence
- A rule that keeps a customer from buying a package meant for another segment.
- Value metric
- The unit a price scales with, chosen because customers see more value as it grows.
- Willingness to pay
- The most a customer would pay for a product before choosing an alternative.